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Free drinks for 30 years? The ultimate secret of Starbucks membership card! Explore the Future of Catering member Marketing

Free drinks for 30 years? The ultimate secret of Starbucks membership card! Explore the Future of Catering member Marketing

Starbucks Starbucks card must be no stranger to friends who often drink coffee, but at the beginning of this year, Starbucks membership card once again released a big move: lifetime free card! The global limit is 14, and you can get a cup of coffee with your card every day during the 30-year validity period! For lattes, 30 x 365 x 30=328500RMB! Yes, you read it right. It's worth 328,000! If you participate in the lucky draw, you will have a chance to win!

2015-12-08
Black apron Coffee Master's

Black apron Coffee Master's "Coffee Dream"

Starbucks Guangzhou Sand Noodle Store has been unveiled as Starbucks' first coffee master store in southern China for a year, and its fresh and pleasant environment and spacious and comfortable space have attracted many customers to experience it. At Starbucks Sand Noodle Shop, customers can stay in the courtyard, taste strong coffee with mottled tree shadows and Qinren breeze, or relax and chat with friends or relatives on the promenade or by the fireplace.

2014-10-25
Specialty Cafe Marketing activities what is a good coffee shop?

Specialty Cafe Marketing activities what is a good coffee shop?

What is a good cafe? Every cafe owner has a fantasy about his own cafe. No matter what fantasy, we can conclude that a coffee shop that does not make money is by no means a good coffee shop. You will be shocked when you hear that a cup of coffee will sell for 5000 yen. And when you hear that there is a steady stream of customers in such coffee shops

2015-08-31
How to create the atmosphere of coffee shop and the way of coffee shop management

How to create the atmosphere of coffee shop and the way of coffee shop management

When customers choose a place for consumption, they will choose their favorite cafe and environment. When drinking coffee, they will respond not only to the physical and substantive attractiveness of coffee, but also to the whole environment, such as service, advertising, impression, packaging, fun and other incidental factors. And one of the most important factors is the leisure environment. If we further reduce the size of the model

2015-08-31
How to decorate the coffee shop is the most attractive to customers? coffee shop decoration

How to decorate the coffee shop is the most attractive to customers? coffee shop decoration

The success of opening a coffee shop, first of all, customers will see your decoration and layout, coffee is both fashionable and elegant products, giving people a high-end quality of life. Now there are many people who pay attention to the high quality of life, and there are also many people who know how to taste, so what kind of decoration does a coffee shop need to attract customers? First of all, the outdoor decoration should have advertising effect, that is, to give consumers

2015-04-09
How to run a coffee shop to shape the atmosphere of a coffee shop

How to run a coffee shop to shape the atmosphere of a coffee shop

Obviously, the function of the store door is to induce people's line of sight, generate interest, and stimulate a sense of participation that wants to go in and have a look. How to get in, where to get in, you need to correctly import, tell the customer, so that the customer at a glance. In the cafe storefront design, the design of customers going in and out is an important part. When consumers drink coffee, not only for coffee in physical and substantive terms

2014-12-22
Starbucks'

Starbucks'"mysterious" coffee

In theory, the more items on the menu, the better. However, in the petty bourgeois Starbucks coffee shop, there is a coffee that has not taken a place on the menu after decades. What is the secret of this mysterious coffee? The coffee that is not listed on the menu is absolutely indispensable for restaurants in the catering business.

2015-04-10
How to choose the right coffee for your coffee shop?

How to choose the right coffee for your coffee shop?

It is extremely important to choose the right coffee for the coffee shop. The good old days when customers drank what the coffee shop sold was gone. Nowadays, consumers are more and more picky about the choice of coffee, and the demand for the quality of coffee is higher and higher. At the same time, with the increasing number of coffee shops, it is not easy to survive in the fierce market competition. customer

2016-04-28
Starbucks'

Starbucks'"mysterious" Coffee menu

In theory, the more items on the menu, the better. However, in the petty bourgeois Starbucks coffee shop, there is a coffee that has not taken a place on the menu after decades. What is the secret of this mysterious coffee? The coffee that is not listed on the menu is absolutely indispensable for restaurants in the catering business.

2015-08-12
How to run a cafe?

How to run a cafe?

In the operation of cafes, many misunderstandings with customers stem from the management of leaders, may be operational negligence, may be professional literacy, may be the work process!

2014-05-20
How does Starbucks sell coffee in the hometown of tea culture?

How does Starbucks sell coffee in the hometown of tea culture?

A topic that has been entangled for a long time in the tea industry: why can't China's 70,000 tea companies sell more than a British Lipton? Different factors are mixed together and cannot be compared with each other at all. It can only be said that we can learn from their marketing model and take their strengths to avoid their weaknesses. For China, which is pregnant with a strong tea culture, why can a Starbucks sell coffee so well? This is how Chinese tea makes outsiders

2015-09-11
Ten pictures give you an instant understanding of the digital world of coffee brands.

Ten pictures give you an instant understanding of the digital world of coffee brands.

At present, there are about 200 to 250 million potential coffee consumers in China, which is on a par with the market of the United States, the world's largest coffee consumer. The huge consumer market brings more opportunities. If you want to get a piece of the coffee market, the first thing to do is to understand the market.

2015-09-17
Coffee giant Starbucks' O2O practice and its inspiration

Coffee giant Starbucks' O2O practice and its inspiration

Starbucks O2O practice course-Starbucks is one of the earliest traditional catering enterprises to touch the Internet:? Establish an online community to provide online services for offline services; Popularize the free Internet in stores to attract a large number of offline consumers: position yourself as the customer's third space besides the workplace and home; Using social networks, Starbucks brand image is deeply imprinted into the consciousness of young people.

2014-07-16
Coffee shop management skills you have to learn to develop peripheral snacks to increase total consumption

Coffee shop management skills you have to learn to develop peripheral snacks to increase total consumption

Nowadays, coffee is not only a rise in the taste of life, but also an indispensable part of people's lives, so how to run a coffee shop? First, develop peripheral snacks to increase total consumption: nowadays, coffee shops operate a wide range of products, including all kinds of hot and cold drinks, Chinese and western snacks, coffee noodles, coffee products and other products It's a burden to sell coffee alone.

2015-11-02
Starbucks in Japan serves spirits and beer to customers in the afternoon.

Starbucks in Japan serves spirits and beer to customers in the afternoon.

Starbucks, a world-renowned coffee brand, recently opened a branch on the sidewalk of a residential area in Xiabei, Japan. Unlike traditional Starbucks stores, it offers not only high-end coffee and homemade desserts, but also spirits and beer in the afternoon. In addition, baristas here wear plain clothes to serve customers, making guests feel at home. This branch with a terrace

2016-07-15
Talking about Starbucks' Coffee Culture

Talking about Starbucks' Coffee Culture

Starbucks International Coffee Co., Ltd., is the leading roaster and retailer in North America, and its Starbucks specialty coffee is also a well-known brand in the region. Starbucks ranked 88th among the 100 best brands in the world in 2001 by BusinessWeek. Compared with the top brand value of Coca-Cola ($68.9 billion), Starbucks' brand value (1.8 billion)

2014-05-22
How to improve the turnover of the coffee shop? can we do some activities at night?

How to improve the turnover of the coffee shop? can we do some activities at night?

Create an employee incentive. An employee incentive scheme related to customer service will shape employees to provide a high level of service through effective incentives. For example, employees who get more positive feedback through opinion cards can get promotions, bonuses or extra vacation time. Create a system based on internal friendship through which your employees can vote to select what they think is proposed every month.

2016-10-20
Customers sued Starbucks for $5 million for insufficient coffee

Customers sued Starbucks for $5 million for insufficient coffee

Chinanews.com, March 20-according to a report by the Central News Agency on the 20th, two consumers filed a joint lawsuit with the United States District Court in California, accusing Starbucks of deliberately allowing customers to get insufficient lattes in order to save the cost of milk. so claim $5 million. According to court records, two California residents filed a lawsuit in the United States District Court for the Northern District of California on the 16th.

2016-08-12
A case of microblogging marketing in a cafe

A case of microblogging marketing in a cafe

There are many very small companies abroad that use twitter to build stories with global impact. There is also a growing number of local companies using twitter just to reach homegrown locals, who see local-to-local as the most promising side of twitter r. Today, the finger soft sand to share with you is a cafe microblogging case.Coff

2014-07-26
On Starbucks Coffee Culture Starbucks International Coffee Co., Ltd.

On Starbucks Coffee Culture Starbucks International Coffee Co., Ltd.

Starbucks International Coffee Co., Ltd., is the leading roaster and retailer in North America, and its Starbucks specialty coffee is also a well-known brand in the region. Starbucks ranked 88th among the 100 best brands in the world in 2001 by BusinessWeek. Compared with the top brand value of Coca-Cola ($68.9 billion), Starbucks' brand value (1.8 billion)

2015-08-14
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